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7 min read


  • App Development
  • UX/UI Design
  • Branding


August, 2023



To create a frictionless user experience, it's crucial to pay close attention to your specific audience. You must really grasp how users think and act, then tailor your product to align with their expectations. In the age of 30-second reels, nobody has time to waste, this includes Shopify merchants.


When we started building Wizpop we installed and tried many data-collection popup apps available on the Shopify app store. Most of them had one thing in common - a tedious and clumsy multiple-step onboarding process, that in some occasions takes more than 10 minutes to go through. If you're just starting with e-commerce, you won't have time, patience and maybe the need to set up a complex data collection flow. But you would definitely need to have a data collection mechanic up and running in the shortest amount of time.

The average human attention span is 8.25 seconds and the average time on task is shortening every year. Wizpop's creation flow is just 3 steps and you can have a data collection popup setup in under 5 minutes.

When you install Wizpop you are presented with a set of choices, each designed for specific marketing goals such as exit-intent offers, welcome messages, gamification, product spotlight or information. The next step has a set of templates for the merchants to choose from, as well as pre-set behaviour settings. You can also add a discount offer for subscribers that will be automatically created in the discounts tabs in Shopify, once someone goes through the subscription flow. The final step of the flow has an automatic personalization feature that instantly matches your store's colour scheme, ensuring a seamless integration that maintains brand consistency. This step also includes an AI-driven copy wizard, enabling store owners to generate compelling marketing copy effortlessly, thus saving time and enhancing the effectiveness of their popups.

Popup Editor

Wizpop comes with a feature-rich popup editor that allows merchants to fine-tune their popup designs and behaviour, in case the immediate personalization feature from the creation flow wasn’t sufficient. Merchants can seamlessly customise various elements, ensuring each popup not only captivates visitors but also enhances the professional appearance of their online store. Wizpop offers a wealth of customization options, from modifying colours, fonts, and sizes to adding or removing images, text, icons, logos, and animations, empowering users to create interactive and brand-aligned popups that effectively attract customer attention and engagement.


Wizpop offers in-depth analytics to gain comprehensive insights into visitor behaviours and preferences, enabling merchants to tailor their user experience precisely. By monitoring pop-up performance and conversion rates, users can assess effectiveness and make necessary adjustments. Wizpop integrates with Google Analytics for detailed analysis of each pop-up's impact and return on investment, helping to minimise bounce rates and enhance pop-up success.

We have built Wizpop on a robust stack of modern technologies, ensuring high performance, scalability, and ease of use:

  • React: A powerful JavaScript library for building user interfaces, enabling dynamic and responsive designs.
  • Tailwind CSS: A utility-first CSS framework for rapid UI development, allowing for highly customizable designs without sacrificing performance.
  • tRPC: A framework for building typesafe APIs, ensuring reliable data exchange between the app and Shopify stores.
  • Koa: A lightweight and flexible Node.js web framework, providing a robust foundation for the app's backend services.
  • Prisma: An open-source next-generation ORM, offering a seamless database management experience.
  • Docker: A platform for developing, shipping, and running applications, ensuring consistency across development and production environments.

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