Agua De Madre

Before
After

Why the Before Doesn't Work:

  • Unclear Messaging: "New 33CL Recipe Launch" is vague and doesn’t explain the product’s benefits or why it stands out.
  • Minimal Visual Focus: The plain product images lack context or appeal and don’t highlight the product’s key selling points.
  • Weak CTA: "Subscribe Now" is too generic and doesn’t provide a strong reason for customers to take immediate action.
  • No Highlighted Benefits: There’s no emphasis on what makes the product unique, such as its probiotic benefits or organic nature.

Why the After Work:

  • Compelling Headline: "Champagne for the Gut" is attention-grabbing, connects to luxury and health, and positions the product uniquely in the market.
  • Highlighted Benefits: Features like "Low Sugar," "Probiotic Live Cultures," and "100% Vegan" are displayed as icons, making the product’s health benefits clear and scannable.
  • Strong Visual Appeal: The vibrant image of the bottle with supporting graphics draws attention to the product and its details.
  • Social Proof: Star ratings and testimonials reinforce trust and credibility, assuring customers of the product’s quality.
  • Media Mentions: "As Seen On" logos from Vogue, House & Garden, etc., add authority and elevate the brand’s status.
  • Engaging CTA: "Explore Our Range of Water Kefirs" is actionable and encourages users to browse the full product line.

Supporting Data

  • Creative Headlines Increase Engagement: Headlines that tie products to a luxurious or aspirational idea boost click-through rates by 28% (HubSpot).
  • Icons Improve Understanding: Highlighting benefits with icons increases comprehension and engagement by 47% (NN Group).
  • Social Proof Builds Trust: Including reviews and media mentions improves purchase likelihood by 34% (BigCommerce).
  • Vivid Visuals Boost Interaction: Products displayed with supporting visuals drive 58% higher interaction rates (Nielsen).