Bee Bee & Leaf

Before
After

Why the Before Doesn't Work:

  • Generic Headline: "Ditch the Plastic" is broad and doesn’t immediately highlight the product's benefits or use case.
  • Lack of Product Context: The static product image doesn’t showcase how the wraps are used or their functionality.
  • Underwhelming Emotional Appeal: The page doesn’t effectively connect the product to eco-conscious goals or sustainability.
  • Weak Visual Hierarchy: There’s no clear separation between product features, benefits, and the CTA, which can confuse users.

Why the After Work:

  • Compelling Headline: "Protect Your Food, Protect Our Planet" directly appeals to environmentally conscious consumers and ties the product to a meaningful cause.
  • Visual Context: Vibrant imagery of the wraps in use (covering bowls and food) demonstrates functionality and inspires customers with real-life applications.
  • Key Features Highlighted: Icons like "Wide Range of Designs & Sizes," "Certified Vegan Options," and "Food Stays Fresher" emphasize benefits at a glance.
  • Trust-Building Elements: Social proof such as "As Seen On" logos (Marie Claire, The Telegraph) and customer reviews add credibility.
  • Action-Oriented CTA: "Shop Our Beeswax Wraps Now" is direct and encourages immediate action.
  • Eco-Friendly Ingredients Listed: Ingredients like "Pure Beeswax" and "Organic Jojoba Oil" emphasize natural and sustainable qualities, appealing to green-conscious consumers.

Supporting Data

  • Emotional Headlines Drive Action: Messaging tied to causes like environmental sustainability increases engagement by 28% (HubSpot).
  • Product Context Boosts Conversions: Showcasing products in use improves purchase intent by 58% (Nielsen Norman Group).
  • Social Proof Increases Trust: Featuring recognizable logos and reviews boosts purchase likelihood by 34% (BigCommerce).
  • Feature Highlights Aid Clarity: Icon-based features improve user comprehension by 47% (NN Group).