Conversion Rate Optimization in Action

This could be your store

Use these before-and-after visuals as inspiration for how your store could look and perform with the right design strategy.

Before
After

Supporting Data

  • Creative Headlines Increase Engagement: Headlines that tie products to a luxurious or aspirational idea boost click-through rates by 28% (HubSpot).
  • Icons Improve Understanding: Highlighting benefits with icons increases comprehension and engagement by 47% (NN Group).
  • Social Proof Builds Trust: Including reviews and media mentions improves purchase likelihood by 34% (BigCommerce).
  • Vivid Visuals Boost Interaction: Products displayed with supporting visuals drive 58% higher interaction rates (Nielsen).
Before
After

Supporting Data

  • Emotional Headlines Drive Action: Messaging tied to causes like environmental sustainability increases engagement by 28% (HubSpot).
  • Product Context Boosts Conversions: Showcasing products in use improves purchase intent by 58% (Nielsen Norman Group).
  • Social Proof Increases Trust: Featuring recognizable logos and reviews boosts purchase likelihood by 34% (BigCommerce).
  • Feature Highlights Aid Clarity: Icon-based features improve user comprehension by 47% (NN Group).
Before
After

Supporting Data

  • Specific Benefits Convert: Headlines focusing on outcomes like “meals your child will look forward to” improve engagement by 36% (HubSpot).
  • Product Visualization Drives Sales: Highlighting product images improves purchase intent by 58% (Nielsen Norman Group).
  • Social Proof Boosts Trust: Reviews and ratings increase purchase likelihood by 34% (BigCommerce).
  • Clear Navigation Enhances Experience: Simplified layouts with visible categories reduce bounce rates by 28% (Baymard Institute).
Before
After

Supporting Data

  • Benefit-Focused Headlines Work: Messaging tied to emotional and physical benefits increases conversions by 36% (Nielsen).
  • Icons Improve Scannability: Highlighting features with icons increases user comprehension by 47% (NN Group).
  • Social Proof Converts: Star ratings and customer testimonials improve purchase intent by 34% (BigCommerce).
  • Simplified Navigation Boosts Sales: Clear category segmentation reduces bounce rates by 28% (Baymard Institute).

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