Alani Nu
Before
After
Why the Before Doesn't Work:
- Generic Headline: "Bundle snacks & save" is functional but doesn’t create an emotional connection or explain the product’s value beyond cost savings.
- Weak Visual Focus: The product image is small and doesn’t showcase details or flavors, making it less engaging.
- Limited Social Proof: No mention of reviews or customer experiences to build credibility.
- Uninspired CTA: "Shop Now" lacks urgency or excitement, and the rest of the page feels underutilized.
Why the After Work:
- Social Proof Drives Sales: Highlighting customer reviews can increase conversion rates by 34% (BigCommerce).
- Larger Visuals Improve Engagement: Bright, prominent product imagery increases time spent on the page by 50% (Nielsen Norman Group).
- Clear Value Props Matter: Adding clear benefit-driven headlines improves purchase intent by 22% (Baymard Institute).
- Expanded Options Boost Sales: Showing multiple flavors or choices can increase cart value by up to 40% (Dynamic Yield).
Supporting Data
- This redesign highlights how clear messaging, social proof, and dynamic visuals can turn a static shopping page into an engaging and high-converting experience.
- What’s your favorite aspect of this transformation? Let’s discuss!