BioLite

Before
After

Why the Before Doesn't Work:

  • “Shop All” is broad and uninspiring, giving no specific reason to click or explore further.
  • While the headline mentions “award-winning gear,” there’s no incentive or urgency for users to act.
  • The dark image background doesn’t grab attention or clearly showcase the product's benefits.
  • The design lacks elements like customer reviews or user statistics to establish credibility.
  • It mentions general features (cook, charge, light) but doesn’t connect these to real-world benefits or use cases.

Why the After Work:

  • “Save 40% Off Headlamps” provides a clear, enticing reason to act, creating urgency and excitement.
  • The bright, engaging image of a person using the product in the dark reinforces the use case while drawing attention to the product in action.
  • The “Used by Over 7 Million People Around the World” banner immediately establishes trust, while the customer testimonial builds emotional resonance.
  • Icons like “100% Climate Neutral Certified” and “Award-Winning Designs” demonstrate the brand’s commitment to quality and sustainability.
  • The updated design connects product features to specific customer outcomes, making it easier for users to see the product’s value in their own lives.

Supporting Data

  • Urgency Matters: Urgent CTAs like “Save 40%” improve click-through rates by 47% (OptinMonster).
  • Visuals Increase Retention: Images showing real-world use cases improve comprehension by 65% (NN Group).
  • Social Proof Works: Including testimonials can boost conversions by up to 34% (BigCommerce).