Vessi
Before
After
Why the Before Doesn't Work:
- “Step Into More Calm” is vague and doesn’t emphasize what makes the shoes unique or valuable.
- The quote about being waterproof is helpful but lacks credibility without further context or ratings.
- The static image of floating shoes fails to convey the product’s waterproof capability or real-world usage.
- “Shop the New Collection” is functional but lacks urgency or excitement.
- “Shop the New Collection” is functional but lacks urgency or excitement.
Why the After Work:
- “The Best Waterproof Shoes. Really!” grabs attention and immediately addresses a common customer need with a playful tone.
- A 4.75-star rating based on 55,690 reviews builds instant trust and credibility.
- The image of someone wearing the shoes in a wet environment showcases the product’s key feature (waterproof) in action.
- Icons and text highlight key features: “100% Waterproof,” “Cloud-Like Comfort,” “Vegan Materials,” and “Lightweight,” helping users quickly understand the product’s benefits.
- Mentions of “Forbes” and “Condé Nast Traveler” add authority, further convincing skeptical buyers.
- “Shop the New Collection” is paired with “While Stocks Last | Limited Drop,” creating a sense of urgency to act.
Supporting Data
- Social Proof Drives Trust: Including reviews increases conversions by up to 34% (BigCommerce).
- Urgency Boosts Engagement: Time-sensitive CTAs can improve click-through rates by 28% (OptinMonster).
- Feature Highlights Improve Scannability: Users are 47% more likely to engage when key features are called out with icons (Nielsen Norman Group).