Blackstone

Before
After

Why the Before Doesn't Work:

  • Generic Messaging: "Bundle of the Month" is too broad and doesn’t highlight why this offer is unique or valuable.
  • Minimal Visual Engagement: The image of the griddle is static and doesn’t show the product in action, making it less appealing.
  • Lack of Urgency: There’s no indication of limited stock or time-sensitive value, which could drive quicker decisions.
  • No Context for Features: The features and benefits of the griddle and the accessory kit aren’t highlighted, leaving the user unsure why it’s worth buying.

Why the After Work:

  • Compelling, Specific Headline: "Everything you can cook on a traditional grill AND a 1000 things you can’t" is intriguing and highlights the griddle’s versatility.
  • Action-Oriented Value Proposition: The inclusion of the "FREE 30PC ACCESSORY KIT" emphasizes added value, making the offer irresistible.
  • Urgency Creates Action: "ONLY 35 LEFT AT $449.00!" introduces scarcity, compelling users to act quickly.
  • Showcases Versatility: Icons and text illustrating "What You Can Fit on the XL" (e.g., 56 bacon strips, 102 hotdogs) demonstrate the griddle’s large capacity and utility.
  • Social Proof: A 4.6-star rating with 171 reviews reassures users of the product’s quality and popularity.
  • Trust and Community: References to being "Preferred by the Best" with recognizable logos and phrases build trust and a sense of community.

Supporting Data

  • Urgency Drives Sales: Time-sensitive elements like "ONLY 35 LEFT" improve conversion rates by 28% (OptinMonster).
  • Clear Value Propositions Work: Highlighting free add-ons or savings increases engagement by 34% (BigCommerce).
  • Social Proof is Powerful: Products with customer ratings see a 33% higher likelihood of purchase (Baymard Institute).
  • Visual Context Improves Conversion: Showing what the product can do (e.g., 102 hotdogs) boosts interest and understanding by 58% (Nielsen Norman Group).