OLAPLEX
Before
After
Why the Before Doesn't Work:
- Generic Headline: "Smooth, Shiny, Frizz Free Hair" is descriptive but lacks emotional appeal or a compelling hook to engage users.
- Minimal Social Proof: There’s no mention of customer reviews or satisfaction to establish trust.
- Weak Visual Impact: The "before and after" image is small and doesn’t showcase the product’s transformative potential effectively.
- Underwhelming CTAs: Phrases like “Try Now” and “Shop Hair Repair Kit” are generic and don’t convey urgency or excitement.
Why the After Work:
- Compelling Headline: "No more bad hair days" is relatable and emotionally resonant, immediately grabbing attention.
- Social Proof Included: A 4.5-star rating with 2,637 reviews adds credibility and builds trust in the product’s effectiveness.
- Quantified Results: Metrics like "125% More Shine," "77% Reduction in Breakage," and "72HR Frizz Control" provide concrete evidence of the product’s benefits.
- Visual Transformation: The large image of a model with shiny, healthy hair is aspirational and emphasizes the product’s impact.
- Clear Product Compatibility: Highlighting that the product "Works on All Hair Types" broadens its appeal to a larger audience.
- Actionable CTA: "Rejuvenate Your Hair with No. 7" is direct, benefit-driven, and paired with a subscription offer for added incentive.
Supporting Data
- Specific Metrics Build Trust: Highlighting measurable results can increase purchase intent by 36% (Nielsen).
- Social Proof Converts: Including reviews or star ratings increases conversions by up to 34% (BigCommerce).
- Emotional Headlines Perform Better: Relatable messaging like "No more bad hair days" increases engagement by 22% (HubSpot).
- Before-and-After Visuals Drive Sales: Showcasing transformation improves customer confidence by 58% (NN Group).