Elk and Friends
Before
After
Why the Before Doesn't Work:
- Generic Headline: "Made Mindfully" is vague and doesn’t convey the product's specific value to parents.
- Minimal Product Focus: The small product images are buried among other elements, making it hard for users to see what’s on offer.
- Weak Emotional Appeal: While it mentions fun and functionality, it doesn’t tap into parents’ deeper desires to make mealtime stress-free and enjoyable.
- Overwhelming Layout: Icons and text feel scattered, with no clear direction or hierarchy for the user to follow.
Why the After Work:
- Benefit-Driven Headline: "Turn Meals Into Something Your Child Will Look Forward To" directly addresses parents' desire for a positive mealtime experience.
- Product Showcase: Large, vibrant images of plates and tableware highlight the product features, making it easy for parents to visualize.
- Key Features Highlighted: Icons emphasize safety ("FDA Approved"), sustainability, and parent-designed products, reassuring parents of the brand’s reliability.
- Focused Product Categories: Pricing and product details (e.g., stainless steel forks, porcelain plates) are presented clearly, streamlining the shopping experience.
- Trust-Building Social Proof: A 5-star rating from "thousands of parents" builds credibility and trust in the brand.
- Clear CTA: "Explore Our Full Range of Children Tableware" is actionable and invites further browsing.
Supporting Data
- Specific Benefits Convert: Headlines focusing on outcomes like “meals your child will look forward to” improve engagement by 36% (HubSpot).
- Product Visualization Drives Sales: Highlighting product images improves purchase intent by 58% (Nielsen Norman Group).
- Social Proof Boosts Trust: Reviews and ratings increase purchase likelihood by 34% (BigCommerce).
- Clear Navigation Enhances Experience: Simplified layouts with visible categories reduce bounce rates by 28% (Baymard Institute).