Moonkie
Before
After
Why the Before Doesn't Work:
- Generic Headline: "Winter Sale - Grab your favorites before they melt away!" is vague and doesn't communicate the product value or savings effectively.
- Lack of Product Focus: The main image of a baby is cute but doesn’t showcase the products or their benefits clearly.
- Unengaging CTA: "Up to 65% OFF" is generic and lacks personalization or urgency.
- No Product Exploration: The layout doesn’t invite users to browse other options or see what’s available, limiting engagement.
Why the After Work:
- Clear, Value-Driven Headline: "Save up to 60% on our best-selling products" directly communicates savings and highlights popular items, making it more enticing.
- Product-Centric Visuals: Featuring a gift set and toys helps users instantly understand what’s on sale and envision the items for their child.
- Exploration Options: The "Explore other sets" section showcases additional products (e.g., Playtime gift set, Silicone baby food containers), encouraging users to browse and add to their cart.
- Action-Oriented CTA: "Shop All Discounted Best Sellers" motivates users to view more products with a sense of urgency and value.
- Additional Perks: Free shipping on orders over $75 is clearly highlighted, incentivizing larger purchases.
Supporting Data
- Product-Centric Visuals Improve Engagement: Images that focus on products increase purchase intent by 58% (Nielsen Norman Group).
- Category Exploration Boosts Sales: Offering more browsing options can increase average cart size by 25% (Baymard Institute).
- Clear Value Props Convert: Headlines with savings and product benefits improve conversion rates by up to 36% (HubSpot).
- Urgency-Driven CTAs Perform: Adding urgency-focused language increases click-through rates by 28% (OptinMonster).