Scandinavian Biolabs
Before
After
Why the Before Doesn't Work:
- Generic Headline: "Hair Growth The Natural Way" lacks urgency or a unique hook to differentiate the product.
- Minimal Visual Impact: The layout feels static, with small product images and no emphasis on the transformation potential.
- Underwhelming Social Proof: While the 4.2-star rating and 1,200+ reviews are shown, they aren’t highlighted effectively to build trust.
- Weak CTAs: "Shop Men’s" and "Shop Women’s" are functional but lack inspiration or personalization.
Why the After Work:
- Compelling, Specific Headline: "The only way to fuller, stronger hair in 5 months. Or your money back!" adds urgency and credibility while addressing a key customer goal.
- Enhanced Visuals: Large, bold product images emphasize the products, while transformation images showcase tangible results.
- Emphasized Results: Key statistics like “45 days until you start to see a difference” and “93% reduction in hair loss” highlight the product’s effectiveness.
- Improved Social Proof: Trusted publications (“As Seen In Men’s Health, The Guardian, etc.”) and testimonials make the brand more credible.
- Engaging CTAs: "Try Men’s Routine" and "Try Women’s Routine" are more personalized, guiding users based on their needs.
- Added Incentive: "Get a gift with your second order" provides an extra reason to commit to the product.
Supporting Data
- Results-Driven Messaging Converts: Highlighting measurable outcomes (e.g., "93% reduction in hair loss") improves purchase likelihood by 36% (Nielsen).
- Social Proof Boosts Sales: Including endorsements or reviews increases conversions by 34% (BigCommerce).
- Visual Transformations Engage: Before-and-after images drive 58% higher engagement (NN Group).
- Personalized CTAs Work: Tailored CTAs, like “Try Men’s Routine,” increase click-through rates by 29% (HubSpot).