Conversion Rate Optimization in Action

This could be your store

Use these before-and-after visuals as inspiration for how your store could look and perform with the right design strategy.

Before
After

Supporting Data

  • Specific Metrics Build Trust: Highlighting measurable results can increase purchase intent by 36% (Nielsen).
  • Social Proof Converts: Including reviews or star ratings increases conversions by up to 34% (BigCommerce).
  • Emotional Headlines Perform Better: Relatable messaging like "No more bad hair days" increases engagement by 22% (HubSpot).
  • Before-and-After Visuals Drive Sales: Showcasing transformation improves customer confidence by 58% (NN Group).
Before
After

Supporting Data

  • Urgency Drives Sales: Time-sensitive elements like "ONLY 35 LEFT" improve conversion rates by 28% (OptinMonster).
  • Clear Value Propositions Work: Highlighting free add-ons or savings increases engagement by 34% (BigCommerce).
  • Social Proof is Powerful: Products with customer ratings see a 33% higher likelihood of purchase (Baymard Institute).
  • Visual Context Improves Conversion: Showing what the product can do (e.g., 102 hotdogs) boosts interest and understanding by 58% (Nielsen Norman Group).
Before
After

Supporting Data

  • Clearer Navigation Drives Engagement: Simplified navigation boosts click-through rates by 25% (Baymard Institute).
  • Focused CTAs Convert Better: Single, action-oriented CTAs increase conversions by 29% (HubSpot).
  • Enhanced Product Display Improves Sales: Showcasing products with details like pricing improves user interaction by 58% (Nielsen Norman Group).
  • Streamlined Layout Increases Retention: Users are 47% more likely to stay engaged with pages that have a logical content flow (NN Group).
Before
After

Supporting Data

  • Product-Centric Visuals Improve Engagement: Images that focus on products increase purchase intent by 58% (Nielsen Norman Group).
  • Category Exploration Boosts Sales: Offering more browsing options can increase average cart size by 25% (Baymard Institute).
  • Clear Value Props Convert: Headlines with savings and product benefits improve conversion rates by up to 36% (HubSpot).
  • Urgency-Driven CTAs Perform: Adding urgency-focused language increases click-through rates by 28% (OptinMonster).

Let's build something together

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