Shopify conversion rate optimisation
Product, cart and checkout pages redesigned, then A/B tested
For Shopify merchants with steady traffic and a conversion rate that has stalled. We audit the product, collection, cart and checkout pages, redesign the ones that are losing shoppers, and A/B test the changes so you know what moved the number.
Selected workAll case studies
Happy clients
The work runs as a fixed-price scope with updates at least every 48 hours. Redesigns go up on a staging store first, so you click through the new product page before a single visitor sees it, and tests run on the live store until the result is clear enough to keep or discard.
Odd Bunch, a Canadian produce subscription box on Shopify Plus, had its storefront redesigned by us for speed and for subscription conversion. For emma&noah we built a mix-and-match bundle creator that raised average order value by 61%. The CRO gallery shows product pages we redesigned, with the before and after side by side.
01What is included
What CRO work includes
- 01Conversion auditWe go through the product, collection, cart and checkout pages on a phone with your analytics open, and list where shoppers drop off, what the page does at that point, and what we would change.
- 02Product page redesignPrice, variants, images, reviews, delivery information and add-to-cart laid out in the order a shopper on a phone needs them. The before-and-after studies in our CRO gallery show the kind of change.
- 03Cart and checkoutCart drawer, upsells, discount fields and the checkout steps checked for anything that makes a shopper stop. On Shopify Plus we use checkout extensibility to change what the checkout shows.
- 04A/B testsChanges with a measurable outcome run as A/B tests on the live store, with the winning version kept and the losing one removed. Where traffic is too low for a clean test, we say so and ship the change.
- 05Bundles and order valueMix-and-match bundles, quantity breaks and add-ons built with Shopify Functions or as a custom app. The bundle creator we built for emma&noah raised their average order value by 61%.
- 06Page speedCore Web Vitals measured per template, then the images, scripts and apps behind the slow numbers fixed. The Odd Bunch redesign was done for speed and subscription conversion together.
02Featured project
UK + Saudi ArabiaRTL buildTikTok Shop
Read the case study5Vera
A Royal Sidr honey supplement sold in the UK and Saudi Arabia. A custom store built right-to-left from day one, a subscription offer from the empty cart, TikTok Shop, Google and Littledata.
03How a project runs
Four steps, and you can see every one of them
- 01A 30-minute callWe look through your store before the call and come with questions about what is slowing it down, so the time goes on your store and not on a pitch.
- 02A written scope with a fixed priceWhat we will build, what it costs and when it starts, on one page. Most projects start within 3–5 business days of you saying yes.
- 03Build in the openA shared Slack channel, a staging store you can click through at any point, an update at least every 48 hours and a call every week.
- 04Launch, then stay closeWe launch, watch the first weeks of data and fix what the data says to fix. Most clients keep us on for the next thing.
They said it on camera
Press play to hear themFounders and managers we worked with, in their own words.
Laura SchlaphorstProduct Owner eShop, Ryzon
Hassan FarhatFounder & CEO, Krafted
Grumspot's team successfully revamped the SEO ReRank app. The team made sure I'm kept up to date on the progress of the project at all times and were very quick to adapt any requested changes.
Mladen GrozevFounder, Meliora Web
Irakli LobjanidzeFounder & CEO, ABsolutely
Michael FenlonCMO, Nutri-Genetix
Very competent team who do the work diligently and professionally while still maintainting an agile approach to accomodating changing business needs.
Matthew WebbCTO, Top Screen Media
Andreas MüllerE-Commerce Manager, Emma & Noah
Martin HanewaldCTO, Simply Legal GmbH
We're impressed with their professionalism and quick reaction times to issues and requests.
Miroslav AntonovCo-Founder, Spoon
Danny ShislerCTO, The Floorr
Divyansh OjhaFounder & CEO, Odd Bunch
We loved working with Grumspot! They created a custom app for our Shopify checkout that fixed our address issue perfectly. Their quick and effective solution made a big difference for us. Highly recommend!
Andreas MüllerE-Commerce Manager, Emma & Noah
Grumspot were exceptionally great to work with. They always offered their best advice and were readily available. I thoroughly enjoyed working with them and highly recommend them.
Yash RanadiveFounder, RealityShop
It has been a pleasure working with Grumspot, and we are extremely satisfied with their services. Their communication was exceptional, and their meticulous attention to detail in data gathering stood out. Grumspot consistently exceeded expectations in their deliverables, completing the project on time and providing unwavering support for any questions our team had. We highly recommend Grumspot for any Shopify Plus projects and look forward to collaborating with them again in the future.
Sam CutroniCEO, DataTools
Working with Grumspot was a pleasure. They were highly professional in their communications and the final work product, even under a tight deadline.
Adam BrecklerCo-Founder and Head of Product @ Better Health
04Questions
Questions about Shopify CRO
Tell us what your store needs.
Get in touch
Send a few lines about the store and what is slowing it down. We read it, look at the store, and come back with questions and a price range.