Conversion Rate Optimisation

Turn more visitors into customers with data-driven conversion rate optimization (CRO) for your Shopify store. Our growth-focused CRO strategies help you get the most out of your existing traffic by improving the shopping experience and eliminating barriers to purchase.

We analyze user behavior and analytics to identify where shoppers drop off, then test and implement changes to boost your sales and average order value.

From redesigning key pages for clarity to streamlining the checkout process, our team applies proven techniques to lift your conversion rates. We don’t rely on guesswork – every recommendation is backed by data or A/B testing. The result? More add-to-carts, more checkouts, and steady revenue growth without needing to spend a fortune on more traffic.

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  • Enibbana logo
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  • Emma&Noah logo

Our CRO Approach

  • User Experience Improvements

    We start by refining your site’s usability. Simplifying navigation menus, improving product page layouts, and optimizing the checkout flow can drastically reduce friction. By making it easier for customers to find products and complete purchases, we lower bounce rates and cart abandonment.

  • A/B Testing & Personalization

    Using A/B tests, we experiment with different headlines, images, calls-to-action, and page designs to see what resonates best with your audience. We also implement personalization where possible – showing relevant products or content based on customer behavior – to increase engagement and conversions.

  • Page Speed Optimization

    A fast site is critical for conversion. We optimize images, code, and apps to ensure your pages load quickly. Even a one-second delay can hurt sales, so we treat site speed improvements as a key part of CRO. Faster pages keep shoppers around longer and encourage them to buy.

  • Copy & Visual Optimization

    We fine-tune your content and visuals. This might mean rewriting product descriptions for clarity and persuasiveness, improving the wording on buttons (e.g. “Buy Now” vs “Add to Cart”), or making pricing and shipping info more transparent. Clean, compelling ecommerce website design and copy instill trust and motivate customers to proceed to checkout.

  • Continuous Monitoring

    CRO isn’t a one-time task – it’s ongoing. We continually monitor metrics like conversion rate, bounce rate, average session duration, and funnel drop-off points. Each month, we analyze what’s working and what’s not, then plan new tests or tweaks. Over time, these iterative improvements compound into significant growth.

Our team has driven significant sales lifts through CRO for various Shopify merchants. For example, we worked with a direct-to-consumer brand to optimize their product pages and pricing strategy. By running A/B tests with ABsolutely (an A/B testing app we co-developed for price optimization and tweaking the page design, we helped increase the brand’s conversion rate and average order value. In another case, a series of UX improvements and speed optimizations on a client’s store led to a 30% boost in monthly sales. The bottom line: we focus on changes that make a real impact, turning more of your clicks into customers.