Public Shopify App Development

Launch a public Shopify app without the technical expertise

We’ve successfully launched several public apps on the Shopify App Store, both for ourselves and our clients. For example, we co-developed ABsolutely, an app that allows Shopify merchants to A/B test product prices and find their profit sweet spots. We handled the complex development and guided it through Shopify’s review process – it’s now live and helping stores optimize their pricing.

We’ve also built and published our own apps like Wizship (a shipping protection app) and SelfServe (an order editing app for customers), so we understand the challenges and best practices in making an app store hit. When you work with us, you get a partner who not only writes quality code but also knows how to launch and scale a SaaS product in the Shopify ecosystem.

  • AB logo
  • Wizship logo
  • Self serve logo
  • AB logo
  • Wizship logo
  • Self serve logo

How We Help You Launch

How We Help You Launch

  • Idea Validation & Planning

    It starts with your idea. We’ll discuss your app concept, research the market for similar apps, and help refine the feature set to ensure your app fills a real need. This planning phase sets a strong foundation and increases the chances of your app’s success once launched.
  • Scalable Development

    Our developers build your app with scalability in mind. Public apps must handle potentially thousands of installs, so we design robust architecture (cloud hosting, database scaling, etc.) and write efficient code. We integrate all necessary Shopify APIs (Admin API, Storefront API, etc.) so your app can securely interact with stores as needed.
  • App Store Compliance

    Navigating Shopify’s requirements is a key part of our service. We ensure the app meets Shopify’s App Store guidelines for functionality, security, and UX. This includes implementing OAuth for installation, proper permission scopes, billing API for paid apps, and following Shopify Polaris design guidelines for embedded apps. We also help you prepare all the assets for submission – screenshots, descriptions, and a compelling listing that gets merchants’ attention.
  • Testing & Beta Launch

    Before submitting to the app review, we rigorously test the app in multiple Shopify stores. We may run a closed beta with a few test merchants to gather feedback and make improvements. By the time we submit your app, we’re confident in its stability and value. Our team will then guide you through the Shopify app submission process, helping respond to any review feedback until approval is secured.
  • Post-Launch Growth

    Launch day is just the beginning. We provide post-launch support to monitor the app’s performance and quickly patch any issues that users might encounter. Additionally, we can assist with rolling out new features and improvements based on user feedback. If you need help with app marketing or onboarding tutorials, we can offer guidance there as well. Your success is our success, and we aim to be long-term partners in your app journey.

We’ve successfully launched several public apps on the Shopify App Store, both for ourselves and our clients. For example, we co-developed ABsolutely, an app that allows Shopify merchants to A/B test product prices and find their profit sweet spots. We handled the complex development and guided it through Shopify’s review process – it’s now live and helping stores optimize their pricing.

We’ve also built and published our own apps like Wizship (a shipping protection app) and SelfServe (an order editing app for customers), so we understand the challenges and best practices in making an app store hit. When you work with us, you get a partner who not only writes quality code but also knows how to launch and scale a SaaS product in the Shopify ecosystem.

A refreshed and modernized website experience for SelfServe

Frequently Asked Questions About Our Shopify Public App Development Services

  • Can my Shopify app idea actually make money?

    Yes - successful Shopify apps generate substantial recurring revenue, with top apps earning six or seven figures annually. Revenue potential depends on solving a real merchant problem, pricing strategy, market size, and marketing effectiveness. We help validate your idea against market demand, competitive landscape, and monetization potential before investing in full development to maximize your chances of success.
  • What are Shopify's requirements for App Store approval?

    Shopify requires apps to meet strict standards: secure authentication, quality code, responsive design, clear functionality, transparent pricing, GDPR compliance, proper data handling, and excellent user experience. Apps must provide real value without bugs or security vulnerabilities. We build apps with these requirements in mind from day one and guide you through the submission process to ensure approval.
  • What's Shopify's revenue share for App Store apps?

    Shopify takes 0% commission on the first $1 million in annual revenue your app generates, then 15% on revenue above that threshold. This merchant-friendly model means you keep all revenue initially, making it easier to recoup development costs and grow. Compared to other app marketplaces, Shopify's terms are very favorable for developers.
  • What happens after the app launches in the App Store?

    Launch is just the beginning - we provide ongoing maintenance, feature updates, bug fixes, support for Shopify API changes, and performance optimization. Successful apps evolve based on merchant feedback and market demands. Many clients work with us long-term to continuously improve their app, add features, and maintain high ratings that drive organic App Store growth.
  • Can you migrate an existing app to Shopify's platform?

    Yes - we specialize in migrations, adapting existing apps from other platforms or standalone tools for Shopify's ecosystem. Our migration process involves rebuilding with Shopify's APIs, adapting the interface to Shopify's design patterns, and ensuring compliance with App Store requirements. Porting proven concepts to Shopify through our migration services can be faster and less risky than building from scratch since you're working with validated functionality.