VerziSpace: a fashion store designed from a blank theme
- Store build
- Custom theme
- Fashion
Who VerziSpace are
VERZISPACE is a new American fashion label built around colour and natural materials: linen, silk, cotton, raffia and recycled denim. The brief was a store that looks like the high-fashion houses the founders admire, loads fast, and lets a small team run it.
The problem
A brand with no store yet has one thing to get right at launch: the first impression. Off-the-shelf fashion themes all look like each other, and the founders did not want a store a shopper could mistake for someone else's.
What we built
A store designed from a blank theme
Every template was designed and built for this brand: a full-bleed editorial homepage, product pages that let the garment and its fabric carry the page, a journal for the brand's writing, and a mission section that reads like a magazine spread. There is no inherited layout anywhere in the theme.
Fast, and editable without us
The theme is built on Online Store 2.0 sections, so the team drops in a new collection, swaps the hero or publishes a journal entry from the theme editor. Pages were tested on phones before launch, and the store sells in several currencies through Shopify Markets.
Results
- A fully custom theme, designed and built from blank, live and selling.
- Collections, journal and homepage managed by the brand's own team in the theme editor.
How it is built
Shopify with a custom Online Store 2.0 theme, Shopify Markets for currencies, and a blog for the journal.
Want this kind of work on your store?
Send us the URL and what is slowing it down. We look at the store before we reply.