Shopify for B2B & wholesale

Shopify B2B stores that replace the PDF price list and the order form sent by email

Wholesale buyers still order by email and spreadsheet because most wholesale stores are a password-protected retail theme with a discount code. Shopify B2B on Plus has company accounts, price lists, net terms and quantity rules built in. We set them up properly, connect the ERP, and build the ordering flow a buyer who places the same 80-line order every month wants.
Selected workAll case studies

Happy clients

01Where these stores lose money

What goes wrong in B2B and wholesale stores

  1. 01Wholesale on a retail themePassword pages, tagged customers and discount codes were the only way to do wholesale on Shopify before B2B on Plus. The result is a store that shows the wrong price for a second, cannot enforce minimums and takes payment up front from buyers who expect 30-day terms.
  2. 02Reorders that take 40 minutesA buyer who orders the same 80 SKUs every month should be done in a couple of minutes. A retail product page, one item at a time, sends them back to the email order form.
  3. 03The ERP is the real source of truthCustomer-specific pricing, credit limits, stock by warehouse and invoicing live in the ERP. When the store is set up without a sync, someone retypes orders and the price list on the site drifts from the one on the invoice.
02What we build

Shopify work we do for B2B and wholesale merchants

  1. 01Shopify B2B set up properlyCompany accounts with locations and buyer roles, price lists per customer group, quantity rules and volume pricing, net 30 or net 60 payment terms, and PO numbers captured at checkout. Blended with retail in one store, or as a separate wholesale store.Shopify Plus
  2. 02Quick order and reorder flowsA quick order list in the theme where a buyer types or pastes SKUs and quantities, reorder from any previous order in the account, and case-pack increments enforced before the cart.Store design & development
  3. 03ERP, CRM and fulfilment integrationsPrice lists, stock by location, order status and invoices synced with your ERP, and companies and contacts synced with your CRM. We have built these integrations for Shopify Plus merchants before and scope each one in writing.Custom Shopify apps
  4. 04Checkout rules for business buyersCheckout extensions and Shopify Functions that validate order minimums, show delivery methods by company location, apply terms only to approved accounts and collect the fields your invoicing needs.
  5. 05Migration from a separate wholesale platformCompanies, contacts, price lists and open orders moved from NuORDER, a Magento B2B site or a custom portal onto Shopify B2B, with buyers invited in batches so nobody loses access on cut-over day.Migration to Shopify
  6. 06Selling wholesale across marketsB2B price lists per currency and per market, VAT handling for EU business buyers, and duties shown at checkout for cross-border wholesale orders.International expansion
Tools we usually reach for
  • Shopify Plus
  • Shopify B2B (company accounts, price lists, payment terms)
  • Checkout extensions
  • Shopify Functions for quantity rules and validation
  • Shopify Flow for account approval
  • ERP integrations
  • Shopify Markets
  • Draft orders for sales reps
  • Matrixify for bulk imports
  • Klaviyo for B2B flows

Stores and apps we built that B2B and wholesale merchants will recognise, with the product open so you can judge it yourself.

Related work
04How a project runs

Four steps, and you can see every one of them

  1. 01A 30-minute callWe look through your store before the call and come with questions about what is slowing it down, so the time goes on your store and not on a pitch.
  2. 02A written scope with a fixed priceWhat we will build, what it costs and when it starts, on one page. Most projects start within 3–5 business days of you saying yes.
  3. 03Build in the openA shared Slack channel, a staging store you can click through at any point, an update at least every 48 hours and a call every week.
  4. 04Launch, then stay closeWe launch, watch the first weeks of data and fix what the data says to fix. Most clients keep us on for the next thing.
They said it on camera

Founders and managers we worked with, in their own words.

Press play to hear them
Laura SchlaphorstProduct Owner eShop, Ryzon
Hassan FarhatFounder & CEO, Krafted
Grumspot's team successfully revamped the SEO ReRank app. The team made sure I'm kept up to date on the progress of the project at all times and were very quick to adapt any requested changes.
Mladen GrozevFounder, Meliora Web
Irakli LobjanidzeFounder & CEO, ABsolutely
Michael FenlonCMO, Nutri-Genetix
Very competent team who do the work diligently and professionally while still maintainting an agile approach to accomodating changing business needs.
Matthew WebbCTO, Top Screen Media
Andreas MüllerE-Commerce Manager, Emma & Noah
Martin HanewaldCTO, Simply Legal GmbH
We're impressed with their professionalism and quick reaction times to issues and requests.
Miroslav AntonovCo-Founder, Spoon
Danny ShislerCTO, The Floorr
Divyansh OjhaFounder & CEO, Odd Bunch
We loved working with Grumspot! They created a custom app for our Shopify checkout that fixed our address issue perfectly. Their quick and effective solution made a big difference for us. Highly recommend!
Andreas MüllerE-Commerce Manager, Emma & Noah
Grumspot were exceptionally great to work with. They always offered their best advice and were readily available. I thoroughly enjoyed working with them and highly recommend them.
Yash RanadiveFounder, RealityShop
It has been a pleasure working with Grumspot, and we are extremely satisfied with their services. Their communication was exceptional, and their meticulous attention to detail in data gathering stood out. Grumspot consistently exceeded expectations in their deliverables, completing the project on time and providing unwavering support for any questions our team had. We highly recommend Grumspot for any Shopify Plus projects and look forward to collaborating with them again in the future.
Sam CutroniCEO, DataTools
Working with Grumspot was a pleasure. They were highly professional in their communications and the final work product, even under a tight deadline.
Adam BrecklerCo-Founder and Head of Product @ Better Health
05Testimonials

What it is like to work with us, in their words

Reviews on Clutch and in writing from the founders and managers we worked with.

06Questions

Questions B2B and wholesale merchants ask us

Tell us about your wholesale store.

Get in touch

Send the URL and a copy of the order form your buyers use today. We will map it to Shopify B2B before we reply.