How long does a Wix to Shopify migration take?

Three to six weeks for most Wix stores, since the catalogues are usually smaller and there are fewer apps to replace. Design is what moves it, because the Wix layout has to be rebuilt in a Shopify theme. You get a dated plan before we start.

Will we lose Google rankings?

Rankings survive when every old URL redirects to the right new one and the content, titles and structured data come across. We build the redirect map from Search Console and your Wix sitemap, and check the top pages by hand before launch.

Can we keep our Wix design?

The look, yes. The page builder itself does not transfer, so we rebuild the layout in an Online Store 2.0 theme with the same fonts, colours and page structure. The mobile layout gets fixed on the way where it needs it.

What about our domain and email?

Your domain points to Shopify on launch day and your email stays wherever it is hosted. If the domain’s DNS is managed at Wix, we copy the MX records across before the switch so email keeps flowing.

Can the Wix store keep trading during the migration?

Yes. We build and test on a Shopify staging store while Wix keeps running, then do a final delta import of new orders and customers right before the switch.

Migrate to Shopify · from Wix

Wix to Shopify migration, with every /product-page/ URL redirected and the order history kept

Wix stores leave when the checkout, the app choice and the page speed stop keeping up with the orders. We move the catalogue, the customers, the order history and every ranking URL to Shopify, rebuild the design in a theme your team can edit, and switch over on a day you choose.

Get a migration plan How we migrate

Stores we have moved and builtAll case studies

Happy clients

01Why merchants leave Wix

What Wix costs you that Shopify does not

01A checkout you cannot changeWix Stores checkout is Wix’s, with a fixed layout and the payment methods Wix supports in your country. Shopify’s checkout, Shop Pay and Checkout Extensibility let you add fields, upsells and local payment methods with apps or small extensions.
02Apps built for websites, with shops as a sidelineThe Wix App Market serves restaurants, hotels and portfolios as much as shops, so subscriptions, loyalty, reviews and 3PL connections are thin and often come from a single vendor. Shopify has several competing apps for each, plus native subscriptions, gift cards and bundles.
03Pages that weigh too muchWix pages ship the editor’s rendering framework alongside your product page, and drag-and-drop layouts add weight on top. Shopify themes are server-rendered Liquid on a CDN, so a product page loads with the images, the cart script and little else.
04Design and data tangled in one editorIn the Wix Editor the product grid, the fonts and the layout live in a drag-and-drop canvas, and a developer works in Velo on the side. Shopify separates the theme (code your developer owns) from the data (products, customers, orders), so a redesign never touches the catalogue.

02What moves

Everything that comes across, and the catch for each

A Wix store is more than its products. This is the list we check off, record by record, before launch.

Products and variantsWix product options become Shopify options and variants. Custom text fields become line item properties. Products with more than three options or 100 variants are restructured before import.
CategoriesWix categories become Shopify collections, with the product order kept where you set one by hand.
CustomersContacts and site members with addresses and marketing consent. Passwords cannot move between platforms, so customers get an invite to set a new one.
OrdersOrder history with line items, totals, statuses and dates, pulled through the Wix API, so customer service and returns keep working from day one.
ReviewsWix Reviews or third-party review data (Judge.me, Yotpo) imported with ratings, names and dates.
Blog posts and pagesWix Blog posts become Shopify articles with images re-hosted and internal links rewritten; static pages are rebuilt in the theme.
Images and mediaProduct and gallery images are downloaded at full resolution from Wix and re-uploaded to Shopify Files, with alt text kept.
Discounts, gift cards and subscriptionsCoupons are recreated as Shopify discounts. Outstanding gift card balances migrate on Shopify Plus. Wix product subscriptions move to Shopify Subscriptions or Recharge with the next billing date preserved.

03Feature mapping

Where each Wix feature lands on Shopify

WixShopify

Wix Editor / Wix Studio layoutsOnline Store 2.0 sections edited in the theme editor

Velo custom codeTheme code, Shopify Functions or a custom app

Wix PaymentsShopify Payments, PayPal, Klarna

Wix email marketing and AutomationsShopify Email, Shopify Flow or Klaviyo

Wix Loyalty ProgramSmile.io or LoyaltyLion

Wix BookingsSesami or Easy Appointment Booking

Wix MultilingualShopify Markets with Translate & Adapt

Wix Chat and Wix FormsShopify Inbox and Shopify Forms

04How the migration runs

Five steps, with the old store trading the whole time

01Audit and planWe list the Wix apps and Velo files, export the URL list from Search Console and the data counts, and give you a written migration plan with a fixed price and a launch date.
02Build the Shopify storeTheme design and build on a staging store while Wix keeps trading, with your layout recreated in an Online Store 2.0 theme. Each Wix app that mattered gets a named replacement.
03Migrate and verify dataProducts, customers, orders, reviews and blog posts are pulled through the Wix API and imported, then checked record by record against the Wix dashboard.
04Redirects and SEOA full redirect map from /product-page/ and /category/ URLs to the new ones, meta titles and descriptions carried across, structured data rebuilt and the sitemap ready for Search Console.
05Launch and watchA final delta import of new orders and customers, then DNS switches on the day you choose. We watch Search Console, orders and error logs for the first weeks and fix anything the data flags.

05Wix traps

The things that go wrong when this migration is rushed

01/product-page/ URLsWix puts products at /product-page/your-product and categories at /category/your-category; Shopify uses /products/ and /collections/. Every old URL gets a 301, and we test the top pages from Search Console by hand before launch.
02What the CSV export missesWix’s CSV exports are flat files built for re-importing into Wix, and they lose formatting, media order and the links between records. We pull products, orders, blog posts and reviews through the Wix API instead and compare counts against the Wix dashboard before anything is imported.
03Site members and passwordsSite members log in through Wix, with passwords hashed on Wix’s side. On Shopify they become customer accounts with the same email and order history, and each one gets an invitation to set a password, timed with your launch announcement.
04Velo code nobody wrote downVelo scripts on a Wix store handle things like custom shipping rules, product badges or a hidden trade price list, and they live inside the Editor where no one looks. We read every Velo file before quoting and map each behaviour to a Shopify Function, app or theme feature.

Stores we moved onto Shopify, with the product open so you can judge the result yourself.

Stores we have moved and built

All case studies

They said it on camera

Founders and managers we worked with, in their own words.

Press play to hear them

Laura SchlaphorstProduct Owner eShop, Ryzon

Hassan FarhatFounder & CEO, Krafted

Grumspot's team successfully revamped the SEO ReRank app. The team made sure I'm kept up to date on the progress of the project at all times and were very quick to adapt any requested changes.

Mladen GrozevFounder, Meliora Web

Irakli LobjanidzeFounder & CEO, ABsolutely

Michael FenlonCMO, Nutri-Genetix

Very competent team who do the work diligently and professionally while still maintainting an agile approach to accomodating changing business needs.

Matthew WebbCTO, Top Screen Media

Andreas MüllerE-Commerce Manager, Emma & Noah

Martin HanewaldCTO, Simply Legal GmbH

We're impressed with their professionalism and quick reaction times to issues and requests.

Miroslav AntonovCo-Founder, Spoon

Danny ShislerCTO, The Floorr

Divyansh OjhaFounder & CEO, Odd Bunch

We loved working with Grumspot! They created a custom app for our Shopify checkout that fixed our address issue perfectly. Their quick and effective solution made a big difference for us. Highly recommend!

Andreas MüllerE-Commerce Manager, Emma & Noah

Grumspot were exceptionally great to work with. They always offered their best advice and were readily available. I thoroughly enjoyed working with them and highly recommend them.

Yash RanadiveFounder, RealityShop

It has been a pleasure working with Grumspot, and we are extremely satisfied with their services. Their communication was exceptional, and their meticulous attention to detail in data gathering stood out. Grumspot consistently exceeded expectations in their deliverables, completing the project on time and providing unwavering support for any questions our team had. We highly recommend Grumspot for any Shopify Plus projects and look forward to collaborating with them again in the future.

Sam CutroniCEO, DataTools

Working with Grumspot was a pleasure. They were highly professional in their communications and the final work product, even under a tight deadline.

Adam BrecklerCo-Founder and Head of Product @ Better Health

Laura SchlaphorstProduct Owner eShop, Ryzon

Hassan FarhatFounder & CEO, Krafted

Grumspot's team successfully revamped the SEO ReRank app. The team made sure I'm kept up to date on the progress of the project at all times and were very quick to adapt any requested changes.

Mladen GrozevFounder, Meliora Web

Irakli LobjanidzeFounder & CEO, ABsolutely

Michael FenlonCMO, Nutri-Genetix

Very competent team who do the work diligently and professionally while still maintainting an agile approach to accomodating changing business needs.

Matthew WebbCTO, Top Screen Media

Andreas MüllerE-Commerce Manager, Emma & Noah

Martin HanewaldCTO, Simply Legal GmbH

We're impressed with their professionalism and quick reaction times to issues and requests.

Miroslav AntonovCo-Founder, Spoon

Danny ShislerCTO, The Floorr

Divyansh OjhaFounder & CEO, Odd Bunch

We loved working with Grumspot! They created a custom app for our Shopify checkout that fixed our address issue perfectly. Their quick and effective solution made a big difference for us. Highly recommend!

Andreas MüllerE-Commerce Manager, Emma & Noah

Grumspot were exceptionally great to work with. They always offered their best advice and were readily available. I thoroughly enjoyed working with them and highly recommend them.

Yash RanadiveFounder, RealityShop

It has been a pleasure working with Grumspot, and we are extremely satisfied with their services. Their communication was exceptional, and their meticulous attention to detail in data gathering stood out. Grumspot consistently exceeded expectations in their deliverables, completing the project on time and providing unwavering support for any questions our team had. We highly recommend Grumspot for any Shopify Plus projects and look forward to collaborating with them again in the future.

Sam CutroniCEO, DataTools