Shopify for baby & kids

Shopify stores for baby brands, built for a parent shopping one-handed at 3am

Parents buy by age, by size and by what the paediatrician said, and a lot of it arrives as gifts. We build Shopify and Shopify Plus stores where the collection filters by age, the safety standard sits next to the add-to-cart, and bundles make the big first order easy. emma&noah’s mix-and-match bundle creator, which we built on Shopify Plus, lifted average order value by 61%.
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Happy clients

01Where these stores lose money

What goes wrong in baby and kids stores

  1. 01Sizing by age, weight and season at onceA sleeping bag comes in sizes by age and a TOG by season, a shoe in EU sizes, a bodysuit in centimetres. A collection page that filters only by “size” leaves a parent guessing, and a guess becomes a return.
  2. 02Safety standards buried below the foldEN 71, ASTM F963, Oeko-Tex, CPSIA, organic certifications: parents look for them and most product pages hide them in a tab. The certificate is part of the purchase decision and belongs next to the price.
  3. 03Gifting and the first big orderA newborn order can be twenty items from five categories, often bought by a grandparent on a phone. Without bundles, a registry and gift messaging, the store makes that order harder than a marketplace does.
02What we build

Shopify work we do for baby and kids brands

  1. 01Mix-and-match bundlesWe built emma&noah’s bundle creator on Shopify Plus: choose the items, watch the price update, add one line to the cart. Starter sets, nappy bundles and seasonal boxes use the same engineering.Custom Shopify apps
  2. 02Product pages redesigned for parentsOur CRO gallery includes product pages we redesigned for conversion for Bibs, Moonkie and Elk & Friends. The pattern repeats: certifications near the price, age guidance beside the size selector, and the care instructions a parent checks before buying.Conversion rate optimisation
  3. 03Age, size and stage filtersMetafields for age range, weight range and stage, exposed as filters in Search & Discovery, with a size guide per product type rather than one chart for the whole store.Store design & development
  4. 04Subscriptions for nappies, wipes and formulaReplenishment subscriptions with the interval set by the pack size, size-up prompts as the child grows, and skip and swap inside the account.Subscriptions
  5. 05Registries, gift cards and gift messagingA gift registry app connected to the theme, gift wrapping and messages as line item properties, and a checkout that lets the buyer ship to the new parents without creating an account.Shopify Plus
  6. 06Selling across the EUemma&noah sells across the EU with Shopify Markets. We handle currencies, translations and duties, and we built them a checkout address-validation app so parcels reach the right door.International expansion
Tools we usually reach for
  • Shopify Plus
  • Shopify Markets
  • Shopify Functions for bundle pricing
  • Metafields for age, size and certifications
  • Search & Discovery filters
  • Shopify Subscriptions or Recharge
  • Gift Reggie registries
  • Klaviyo
  • Judge.me or Yotpo reviews
  • Shop Pay and Klarna

Stores and apps we built that baby and kids brands will recognise, with the product open so you can judge it yourself.

Related work
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04How a project runs

Four steps, and you can see every one of them

  1. 01A 30-minute callWe look through your store before the call and come with questions about what is slowing it down, so the time goes on your store and not on a pitch.
  2. 02A written scope with a fixed priceWhat we will build, what it costs and when it starts, on one page. Most projects start within 3–5 business days of you saying yes.
  3. 03Build in the openA shared Slack channel, a staging store you can click through at any point, an update at least every 48 hours and a call every week.
  4. 04Launch, then stay closeWe launch, watch the first weeks of data and fix what the data says to fix. Most clients keep us on for the next thing.
They said it on camera

Founders and managers we worked with, in their own words.

Press play to hear them
Laura SchlaphorstProduct Owner eShop, Ryzon
Hassan FarhatFounder & CEO, Krafted
Grumspot's team successfully revamped the SEO ReRank app. The team made sure I'm kept up to date on the progress of the project at all times and were very quick to adapt any requested changes.
Mladen GrozevFounder, Meliora Web
Irakli LobjanidzeFounder & CEO, ABsolutely
Michael FenlonCMO, Nutri-Genetix
Very competent team who do the work diligently and professionally while still maintainting an agile approach to accomodating changing business needs.
Matthew WebbCTO, Top Screen Media
Andreas MüllerE-Commerce Manager, Emma & Noah
Martin HanewaldCTO, Simply Legal GmbH
We're impressed with their professionalism and quick reaction times to issues and requests.
Miroslav AntonovCo-Founder, Spoon
Danny ShislerCTO, The Floorr
Divyansh OjhaFounder & CEO, Odd Bunch
We loved working with Grumspot! They created a custom app for our Shopify checkout that fixed our address issue perfectly. Their quick and effective solution made a big difference for us. Highly recommend!
Andreas MüllerE-Commerce Manager, Emma & Noah
Grumspot were exceptionally great to work with. They always offered their best advice and were readily available. I thoroughly enjoyed working with them and highly recommend them.
Yash RanadiveFounder, RealityShop
It has been a pleasure working with Grumspot, and we are extremely satisfied with their services. Their communication was exceptional, and their meticulous attention to detail in data gathering stood out. Grumspot consistently exceeded expectations in their deliverables, completing the project on time and providing unwavering support for any questions our team had. We highly recommend Grumspot for any Shopify Plus projects and look forward to collaborating with them again in the future.
Sam CutroniCEO, DataTools
Working with Grumspot was a pleasure. They were highly professional in their communications and the final work product, even under a tight deadline.
Adam BrecklerCo-Founder and Head of Product @ Better Health
05Testimonials

What it is like to work with us, in their words

Reviews on Clutch and in writing from the founders and managers we worked with.

All testimonials
06Questions

Questions baby and kids brands ask us

Other industries

Tell us about your baby store.

Get in touch

Send the URL and your best-selling product. We will look at its product page the way a tired parent on a phone would.

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