Shopify for health & wellness
Shopify stores for health and wellness brands, built to sell without overclaiming
Supplements, medical supplies and wellness products sell on trust and repeat orders, with a regulator reading over your shoulder. We build Shopify and Shopify Plus stores where the claims stay within the rules, the subscription keeps the customer past month three, and a person managing a chronic condition can reorder in two taps. Better Health, a US chronic-care supplies company, runs on a theme we designed around the patient.
Selected workAll case studies
Happy clients
01Where these stores lose money
What goes wrong in health, wellness and supplement stores
- 01Health claims the regulator will readSupplement copy in the US needs the DSHEA disclaimer and cannot claim to treat or cure. The EU allows only authorised health claims. Most stores have the wording scattered across product descriptions, reviews and ads, and one rogue testimonial can undo the rest.
- 02Customers who need the store to be easySomeone buying catheters, test strips or a daily supplement is often older, often on a phone, and often reordering the same thing every month. A product page built for discovery gets in their way. Better Health’s brief was dignity and speed for exactly that customer.
- 03Payment and eligibility the checkout ignoresHSA and FSA cards in the US, insurance paperwork, and products that need a prescription or an eligibility check all sit outside a standard Shopify checkout. When the store cannot handle them, the customer ends up on the phone with your support team or on a competitor’s site.
02What we build
Shopify work we do for health, wellness and supplement brands
- 01A theme designed around the patientLarge tap targets, a reorder button on the account page, a product page that leads with what the item is and who it is for, and a checkout with as few fields as Shopify allows. This is what we built for Better Health on Shopify Plus.Store design & development
- 02Claims and disclaimers managed as dataDisclaimers, authorised claims and certificate-of-analysis links stored as metafields per product and per market, rendered where the regulator expects them, with Shopify Markets serving the EU and US versions separately.International expansion
- 03HSA/FSA and alternative payment at checkoutHSA/FSA eligibility flagged per product, a Sika or TrueMed integration where it fits, and checkout extensions on Shopify Plus that collect the details a reimbursement claim needs.Shopify Plus
- 04Subscriptions for products people run out ofSubscribe-and-save with the interval set to the pack size, dunning that recovers failed cards, and skip and swap in the account so a customer with a month’s supply left pauses instead of cancelling.Subscriptions
- 05Quizzes and guided selectionA short quiz that maps goals or symptoms to products through metafields, built so the recommendations stay inside the claims you are allowed to make.Conversion rate optimisation
- 06Integrations with fulfilment, ERP and CRMOrders, stock and customer records synced with your 3PL, ERP or CRM, so a reorder placed at 2am is picked the same morning and support can see the order history.Custom Shopify apps
Tools we usually reach for
- Shopify Plus
- Checkout extensions
- Shopify Subscriptions or Recharge
- Sika or TrueMed for HSA/FSA
- Metafields for claims and disclaimers
- Shopify Markets
- Klaviyo
- Judge.me or Okendo reviews
- Gorgias
- Shopify Flow
Stores and apps we built that health, wellness and supplement brands will recognise, with the product open so you can judge it yourself.
Related work
0118 daysfrom idea to first sale5VeraA supplement brand launched on Shopify in two markets at once, English and Arabic, with the subscription offer built into the cart.Store buildMarkets
029 daysWordPress to Shopify, built and migratedBetter HealthA Y Combinator-backed medical supply startup, moved from WordPress and rebuilt on Shopify Plus in nine working days.MigrationHealthcare
03Odd Bunch - a Shopify Plus storefront redesignShopify PlusCROUX/UI Design
04How a project runs
Four steps, and you can see every one of them
- 01A 30-minute callWe look through your store before the call and come with questions about what is slowing it down, so the time goes on your store and not on a pitch.
- 02A written scope with a fixed priceWhat we will build, what it costs and when it starts, on one page. Most projects start within 3–5 business days of you saying yes.
- 03Build in the openA shared Slack channel, a staging store you can click through at any point, an update at least every 48 hours and a call every week.
- 04Launch, then stay closeWe launch, watch the first weeks of data and fix what the data says to fix. Most clients keep us on for the next thing.
They said it on camera
Press play to hear themFounders and managers we worked with, in their own words.
Laura SchlaphorstProduct Owner eShop, Ryzon
Hassan FarhatFounder & CEO, Krafted
Grumspot's team successfully revamped the SEO ReRank app. The team made sure I'm kept up to date on the progress of the project at all times and were very quick to adapt any requested changes.
Mladen GrozevFounder, Meliora Web
Irakli LobjanidzeFounder & CEO, ABsolutely
Michael FenlonCMO, Nutri-Genetix
Very competent team who do the work diligently and professionally while still maintainting an agile approach to accomodating changing business needs.
Matthew WebbCTO, Top Screen Media
Andreas MüllerE-Commerce Manager, Emma & Noah
Martin HanewaldCTO, Simply Legal GmbH
We're impressed with their professionalism and quick reaction times to issues and requests.
Miroslav AntonovCo-Founder, Spoon
Danny ShislerCTO, The Floorr
Divyansh OjhaFounder & CEO, Odd Bunch
We loved working with Grumspot! They created a custom app for our Shopify checkout that fixed our address issue perfectly. Their quick and effective solution made a big difference for us. Highly recommend!
Andreas MüllerE-Commerce Manager, Emma & Noah
Grumspot were exceptionally great to work with. They always offered their best advice and were readily available. I thoroughly enjoyed working with them and highly recommend them.
Yash RanadiveFounder, RealityShop
It has been a pleasure working with Grumspot, and we are extremely satisfied with their services. Their communication was exceptional, and their meticulous attention to detail in data gathering stood out. Grumspot consistently exceeded expectations in their deliverables, completing the project on time and providing unwavering support for any questions our team had. We highly recommend Grumspot for any Shopify Plus projects and look forward to collaborating with them again in the future.
Sam CutroniCEO, DataTools
Working with Grumspot was a pleasure. They were highly professional in their communications and the final work product, even under a tight deadline.
Adam BrecklerCo-Founder and Head of Product @ Better Health
05Testimonials
What it is like to work with us, in their words
Reviews on Clutch and in writing from the founders and managers we worked with.
06Questions
Questions health, wellness and supplement brands ask us
Tell us about your wellness store.
Get in touch
Send the URL and the product people reorder most. We will look at how hard it is to buy it twice before we reply.