Shopify for beauty & cosmetics
Shopify stores for beauty brands, where the shade swatch does the selling
A beauty shopper wants to know three things before she buys: will this shade suit me, what is in it, and when will it run out. We build Shopify and Shopify Plus stores that answer all three on the product page, with swatches that match the product, ingredient panels pulled from metafields and a replenishment subscription one tap away. Our CRO gallery includes product pages we redesigned for conversion for Lush, Morphe and Myro.
Selected workAll case studies
Happy clients
01Where these stores lose money
What goes wrong in beauty and cosmetics stores
- 01Shade variants that look wrong on screenForty shades of foundation means forty swatch images, forty variant photos and a selector that still has to fit on a phone. When the swatch is a flat hex colour and the photo belongs to a different shade, the order comes back.
- 02Ingredient and claims copy that lives in a PDFINCI lists, allergen call-outs, “free from” claims and regulatory wording differ by market, and most stores hide them in a tab or a downloadable file. The shoppers who check ingredients before buying are checking them on a phone, three taps deep.
- 03Replenishment left to the customer’s memoryEvery serum and moisturiser runs out on a schedule, and most stores leave the reorder to the customer. The second purchase then goes to Amazon or the pharmacy, along with the margin the first order paid to acquire.
02What we build
Shopify work we do for beauty and cosmetics brands
- 01Product pages built for shade selectionSwatch images per variant from metafields, the model photo switching with the shade, a shade-finder quiz where the range is wide enough to need one, and a variant selector that works with a thumb.Conversion rate optimisation
- 02Ingredient panels that stay compliant per marketINCI lists, allergens, certifications and the required wording stored as metafields per product, shown on the product page next to the price, and switched per market through Shopify Markets so the EU and the US each see their own version.Store design & development
- 03Routine and regimen bundlesBuild-your-routine bundles with a step order, discounts applied through Shopify Functions, and gift sets assembled without creating a new SKU. We built emma&noah’s mix-and-match bundle creator on the same approach.Custom Shopify apps
- 04Replenishment subscriptionsSubscribe-and-save on the products that run out, with the interval set per product, skip and swap in the customer account, and a dunning flow that recovers failed payments. Shopify Subscriptions, Recharge or Skio depending on the catalogue.Subscriptions
- 05Samples, gifts with purchase and loyaltyFree sample selection in the cart, gift-with-purchase thresholds enforced by a Shopify Function instead of a discount code, and loyalty points through Smile.io or LoyaltyLion wired into the account page.Shopify Plus
- 06Selling across the EU and into the UKShopify Markets with local currencies, translated ingredient panels, duties shown at checkout and the market-specific wording cosmetics regulation asks for.International expansion
Tools we usually reach for
- Shopify Plus
- Shopify Markets
- Metafields for ingredients and claims
- Shopify Functions for gifts with purchase
- Shopify Subscriptions, Recharge or Skio
- Klaviyo replenishment flows
- Octane AI shade and skin quizzes
- Judge.me or Yotpo photo reviews
- Smile.io or LoyaltyLion
- Search & Discovery filters
Stores and apps we built that beauty and cosmetics brands will recognise, with the product open so you can judge it yourself.
Related work
0118 daysfrom idea to first sale5VeraA supplement brand launched on Shopify in two markets at once, English and Arabic, with the subscription offer built into the cart.Store buildMarkets
02+61%average order valueemma&noahMix-and-match bundle creator on Shopify Plus. Average order value up 61% after launch.Custom appShopify Plus
03Custom build for Spoon's Shopify storefront.Store DevelopmentUX/UI Design
04How a project runs
Four steps, and you can see every one of them
- 01A 30-minute callWe look through your store before the call and come with questions about what is slowing it down, so the time goes on your store and not on a pitch.
- 02A written scope with a fixed priceWhat we will build, what it costs and when it starts, on one page. Most projects start within 3–5 business days of you saying yes.
- 03Build in the openA shared Slack channel, a staging store you can click through at any point, an update at least every 48 hours and a call every week.
- 04Launch, then stay closeWe launch, watch the first weeks of data and fix what the data says to fix. Most clients keep us on for the next thing.
They said it on camera
Press play to hear themFounders and managers we worked with, in their own words.
Laura SchlaphorstProduct Owner eShop, Ryzon
Hassan FarhatFounder & CEO, Krafted
Grumspot's team successfully revamped the SEO ReRank app. The team made sure I'm kept up to date on the progress of the project at all times and were very quick to adapt any requested changes.
Mladen GrozevFounder, Meliora Web
Irakli LobjanidzeFounder & CEO, ABsolutely
Michael FenlonCMO, Nutri-Genetix
Very competent team who do the work diligently and professionally while still maintainting an agile approach to accomodating changing business needs.
Matthew WebbCTO, Top Screen Media
Andreas MüllerE-Commerce Manager, Emma & Noah
Martin HanewaldCTO, Simply Legal GmbH
We're impressed with their professionalism and quick reaction times to issues and requests.
Miroslav AntonovCo-Founder, Spoon
Danny ShislerCTO, The Floorr
Divyansh OjhaFounder & CEO, Odd Bunch
We loved working with Grumspot! They created a custom app for our Shopify checkout that fixed our address issue perfectly. Their quick and effective solution made a big difference for us. Highly recommend!
Andreas MüllerE-Commerce Manager, Emma & Noah
Grumspot were exceptionally great to work with. They always offered their best advice and were readily available. I thoroughly enjoyed working with them and highly recommend them.
Yash RanadiveFounder, RealityShop
It has been a pleasure working with Grumspot, and we are extremely satisfied with their services. Their communication was exceptional, and their meticulous attention to detail in data gathering stood out. Grumspot consistently exceeded expectations in their deliverables, completing the project on time and providing unwavering support for any questions our team had. We highly recommend Grumspot for any Shopify Plus projects and look forward to collaborating with them again in the future.
Sam CutroniCEO, DataTools
Working with Grumspot was a pleasure. They were highly professional in their communications and the final work product, even under a tight deadline.
Adam BrecklerCo-Founder and Head of Product @ Better Health
05Testimonials
What it is like to work with us, in their words
Reviews on Clutch and in writing from the founders and managers we worked with.
06Questions
Questions beauty and cosmetics brands ask us
Tell us about your beauty store.
Get in touch
Send the URL and your best-selling shade. We will look at its product page on a phone before we reply.