How long does a Squarespace to Shopify migration take?

Three to six weeks for most stores. The design rebuild is what moves it, because Squarespace layouts have to be recreated in a Shopify theme. You get a dated plan before we start.

Will we lose Google rankings?

Rankings survive when every old URL redirects to the right new one and the content, titles and structured data come across. We build the redirect map from Search Console and your Squarespace sitemap, and check the top pages by hand before launch.

Can we keep the blog on Squarespace and move only the shop?

Yes, on a subdomain, for as long as you like. A blog on one host and a shop on another splits your domain authority and leaves you paying two platforms, so we usually move both and redirect every article.

What happens to Squarespace Scheduling or Member Sites?

Acuity Scheduling runs as its own product and can be linked from the Shopify store. Member Sites content moves to Shopify pages behind customer login, with a membership app if you charge for access.

Can the Squarespace store keep trading during the migration?

Yes. We build and test on a Shopify staging store while Squarespace keeps running, then do a final delta import of new orders and customers right before the switch.

Migrate to Shopify · from Squarespace

Squarespace to Shopify migration, with /shop/p/ URLs redirected and the blog moved with its images

Squarespace stores leave when a single currency, a fixed checkout and a short list of extensions start costing orders. We move the catalogue, the customers, the order history and every ranking URL to Shopify, rebuild the design in a theme your team can edit, and switch over on a day you choose.

Get a migration plan How we migrate

Stores we have moved and builtAll case studies

Happy clients

01Why merchants leave Squarespace

What Squarespace costs you that Shopify does not

01One currency per siteA Squarespace site sells in one currency, so selling to the EU and the UK means a second site or a converter widget that still charges in your home currency. Shopify Markets prices and charges per country from one store.
02Commerce features gated by planAbandoned cart recovery, subscriptions and carrier-calculated shipping need the Commerce Advanced plan, and the Business plan adds a transaction fee on top of the processor. Shopify includes abandoned checkout recovery and subscriptions on every plan.
03Extensions instead of an app storeSquarespace Extensions covers shipping, accounting and print-on-demand with a few dozen partners. Loyalty, bundles, priced product add-ons and B2B have few or none. Shopify’s App Store has several choices in each category and the data model to support them.
04Templates built for portfoliosSquarespace templates put photography first and the shop second, which suits a studio and hurts a 400-product catalogue. Filtering, quick add, swatches and collection pages with real URLs are standard in Shopify themes.

02What moves

Everything that comes across, and the catch for each

A Squarespace store is more than its products. This is the list we check off, record by record, before launch.

Products and variantsSquarespace variant attributes become Shopify options and variants. Products with more than three attributes or 100 variants are restructured before import. Digital products move to Shopify’s Digital Downloads app.
Categories and tagsStore page categories become collections with real URLs; tags carry over and feed Shopify filters.
CustomersCustomer accounts and contact profiles with addresses and marketing consent. Passwords cannot move between platforms, so customers get an invite to set a new one.
OrdersThe Squarespace order export (line items, totals, shipping, statuses, dates) imported as Shopify orders, so customer service and returns keep working.
Blog postsSquarespace’s WordPress-format export is converted into Shopify articles, with images re-hosted and internal links rewritten.
Pages and galleriesStatic pages are rebuilt in the theme; gallery and image blocks become theme sections.
ReviewsReviews from a third-party app (Yotpo, Judge.me) carry over with the product. For Squarespace’s own product reviews we confirm what the account can export before we quote.
Discounts, gift cards and subscriptionsDiscount codes become Shopify discounts, outstanding gift card balances migrate on Shopify Plus, and subscription products move to Shopify Subscriptions or Recharge with the next billing date kept.

03Feature mapping

Where each Squarespace feature lands on Shopify

SquarespaceShopify

Fluid Engine layoutsOnline Store 2.0 sections edited in the theme editor

Squarespace Email CampaignsShopify Email or Klaviyo

Squarespace Scheduling (Acuity)Acuity kept and linked, or Sesami

Member SitesShopify customer accounts and a membership app

Squarespace Payments / Stripe / PayPalShopify Payments, PayPal, Klarna

Code Injection and custom CSSTheme code owned by your developer

Extensions (ShipStation, Printful, QuickBooks)The same partners’ Shopify apps

Abandoned cart recovery (Commerce Advanced)Shopify abandoned checkout recovery or Klaviyo flows

04How the migration runs

Five steps, with the old store trading the whole time

01Audit and planWe list the extensions and code injections, export the URL list from Search Console and the data counts, and give you a written migration plan with a fixed price and a launch date.
02Build the Shopify storeTheme design and build on a staging store while Squarespace keeps trading, with your layout recreated in an Online Store 2.0 theme. Each extension that mattered gets a named replacement.
03Migrate and verify dataProducts, customers, orders, blog posts and reviews are imported, then checked record by record against the Squarespace exports.
04Redirects and SEOA full redirect map from /shop/p/ URLs and blog URLs to the new ones, meta titles and descriptions carried across, structured data rebuilt and the sitemap ready for Search Console.
05Launch and watchA final delta import of new orders and customers, then DNS switches on the day you choose. We watch Search Console, orders and error logs for the first weeks and fix anything the data flags.

05Squarespace traps

The things that go wrong when this migration is rushed

01/shop/p/ URLs and ?category= pagesSquarespace products sit at /shop/p/product-slug and categories are query strings on the shop page, so categories have never had a URL of their own to rank. Products get a 301 to /products/handle, and categories get a proper /collections/ URL for the first time.
02The blog export leaves images behindThe WordPress-format export references images on Squarespace’s CDN rather than including them, and those links die when the site closes. We download every image, re-upload it to Shopify Files and rewrite the article HTML before the Squarespace plan lapses.
03Customer accountsAddresses and order history come across. Saved cards and passwords stay with Squarespace. Each customer gets an invitation to set a password, timed with your launch message, and enters their card once at the first Shopify checkout.
04Variant attributes past Shopify’s threeSquarespace allows more variant attributes per product than Shopify’s three options. Products using four or more (size, colour, material, length) are split and linked, or the extra attribute becomes a line item property. We decide which, product by product, before import.

Stores we moved onto Shopify, with the product open so you can judge the result yourself.

Stores we have moved and built

All case studies

They said it on camera

Founders and managers we worked with, in their own words.

Press play to hear them

Laura SchlaphorstProduct Owner eShop, Ryzon

Hassan FarhatFounder & CEO, Krafted

Grumspot's team successfully revamped the SEO ReRank app. The team made sure I'm kept up to date on the progress of the project at all times and were very quick to adapt any requested changes.

Mladen GrozevFounder, Meliora Web

Irakli LobjanidzeFounder & CEO, ABsolutely

Michael FenlonCMO, Nutri-Genetix

Very competent team who do the work diligently and professionally while still maintainting an agile approach to accomodating changing business needs.

Matthew WebbCTO, Top Screen Media

Andreas MüllerE-Commerce Manager, Emma & Noah

Martin HanewaldCTO, Simply Legal GmbH

We're impressed with their professionalism and quick reaction times to issues and requests.

Miroslav AntonovCo-Founder, Spoon

Danny ShislerCTO, The Floorr

Divyansh OjhaFounder & CEO, Odd Bunch

We loved working with Grumspot! They created a custom app for our Shopify checkout that fixed our address issue perfectly. Their quick and effective solution made a big difference for us. Highly recommend!

Andreas MüllerE-Commerce Manager, Emma & Noah

Grumspot were exceptionally great to work with. They always offered their best advice and were readily available. I thoroughly enjoyed working with them and highly recommend them.

Yash RanadiveFounder, RealityShop

It has been a pleasure working with Grumspot, and we are extremely satisfied with their services. Their communication was exceptional, and their meticulous attention to detail in data gathering stood out. Grumspot consistently exceeded expectations in their deliverables, completing the project on time and providing unwavering support for any questions our team had. We highly recommend Grumspot for any Shopify Plus projects and look forward to collaborating with them again in the future.

Sam CutroniCEO, DataTools

Working with Grumspot was a pleasure. They were highly professional in their communications and the final work product, even under a tight deadline.

Adam BrecklerCo-Founder and Head of Product @ Better Health

Laura SchlaphorstProduct Owner eShop, Ryzon

Hassan FarhatFounder & CEO, Krafted

Grumspot's team successfully revamped the SEO ReRank app. The team made sure I'm kept up to date on the progress of the project at all times and were very quick to adapt any requested changes.

Mladen GrozevFounder, Meliora Web

Irakli LobjanidzeFounder & CEO, ABsolutely

Michael FenlonCMO, Nutri-Genetix

Very competent team who do the work diligently and professionally while still maintainting an agile approach to accomodating changing business needs.

Matthew WebbCTO, Top Screen Media

Andreas MüllerE-Commerce Manager, Emma & Noah

Martin HanewaldCTO, Simply Legal GmbH

We're impressed with their professionalism and quick reaction times to issues and requests.

Miroslav AntonovCo-Founder, Spoon

Danny ShislerCTO, The Floorr

Divyansh OjhaFounder & CEO, Odd Bunch

We loved working with Grumspot! They created a custom app for our Shopify checkout that fixed our address issue perfectly. Their quick and effective solution made a big difference for us. Highly recommend!

Andreas MüllerE-Commerce Manager, Emma & Noah

Grumspot were exceptionally great to work with. They always offered their best advice and were readily available. I thoroughly enjoyed working with them and highly recommend them.

Yash RanadiveFounder, RealityShop

It has been a pleasure working with Grumspot, and we are extremely satisfied with their services. Their communication was exceptional, and their meticulous attention to detail in data gathering stood out. Grumspot consistently exceeded expectations in their deliverables, completing the project on time and providing unwavering support for any questions our team had. We highly recommend Grumspot for any Shopify Plus projects and look forward to collaborating with them again in the future.

Sam CutroniCEO, DataTools