Shopify for fashion & apparel
Shopify stores for fashion brands, built around the fitting room you don’t have
Fashion sells on photography, size confidence and speed. We build Shopify and Shopify Plus stores where the collection page loads before the shopper scrolls, the size guide answers the question before it is asked, and returns do not eat the margin. Enibbana, Spoon and Ryzon run on stores we built.
Selected workAll case studies
Happy clients
01Where these stores lose money
What goes wrong in fashion and apparel stores
- 01Returns that erase the marginApparel return rates run two to three times higher than other categories, and most of it is sizing. A store that shows fit information on the product page, next to the size selector, sends fewer parcels back.
- 02Collection pages that load slowly and filter badlyFashion catalogues are big and image-heavy. Without proper filtering by size, colour and availability, and without images sized for a phone, the collection page becomes the place shoppers leave.
- 03Drops and launches the theme was never built forWaitlists, early access, limited quantities and bundles are where fashion brands make their best weeks. Most themes handle none of it without a tangle of apps.
02What we build
Shopify work we do for fashion and apparel brands
- 01A custom theme designed around your photographyEditorial layouts, lookbooks that link to products, and a product page where the images, the size selector and the add-to-cart sit where a shopper on a phone expects them.Store design & development
- 02Size and fit guidance on the product pageMeasurement tables per product type, model measurements, “true to size” signals from reviews, and size recommendation apps wired in properly.Conversion rate optimisation
- 03Bundles, mix-and-match and outfit buildersWe built emma&noah’s mix-and-match bundle creator and Ryzon’s custom bundle app on Shopify Plus. Outfit builders and “complete the look” are the same engineering applied to apparel.Custom Shopify apps
- 04Multi-brand and multi-market storefrontsEnibbana sells its own labels next to international brands across one storefront. We handle brand-level collections, vendor filtering and Shopify Markets for selling across the EU.International expansion
- 05Migration from WooCommerce, Magento or ShopwareVariants, size charts, customer accounts, order history and every old URL carried across, so rankings and returning customers both survive the move.Migration to Shopify
- 06Drops, pre-orders and waitlistsLaunch mechanics built into the theme instead of bolted on: countdowns, early access by customer tag, pre-order with deposit, and back-in-stock notifications.Shopify Plus
Tools we usually reach for
- Shopify Plus
- Shopify Markets
- Online Store 2.0 sections
- Shopify Functions for bundles and discounts
- Klaviyo
- Judge.me or Yotpo reviews
- Loop or ReturnGO returns
- Kiwi Size Chart
- Search & Discovery filters
- Shop Pay and Klarna
Stores and apps we built that fashion and apparel brands will recognise, with the product open so you can judge it yourself.
Related work
01100%custom theme, built from blankVerziSpaceA brand-new Shopify store for a new American fashion label, designed and built from a blank theme.Store buildFashion
025,000products out of a platform with no exportFluxStoreA Bulgarian footwear retailer moved off CloudCart, a platform with no product export: the catalogue scraped, converted and imported with every size and stock level.MigrationFootwear
03Full redesign of Enibbana's Shopify storefront.Store DevelopmentUX/UI Design
04How a project runs
Four steps, and you can see every one of them
- 01A 30-minute callWe look through your store before the call and come with questions about what is slowing it down, so the time goes on your store and not on a pitch.
- 02A written scope with a fixed priceWhat we will build, what it costs and when it starts, on one page. Most projects start within 3–5 business days of you saying yes.
- 03Build in the openA shared Slack channel, a staging store you can click through at any point, an update at least every 48 hours and a call every week.
- 04Launch, then stay closeWe launch, watch the first weeks of data and fix what the data says to fix. Most clients keep us on for the next thing.
They said it on camera
Press play to hear themFounders and managers we worked with, in their own words.
Laura SchlaphorstProduct Owner eShop, Ryzon
Hassan FarhatFounder & CEO, Krafted
Grumspot's team successfully revamped the SEO ReRank app. The team made sure I'm kept up to date on the progress of the project at all times and were very quick to adapt any requested changes.
Mladen GrozevFounder, Meliora Web
Irakli LobjanidzeFounder & CEO, ABsolutely
Michael FenlonCMO, Nutri-Genetix
Very competent team who do the work diligently and professionally while still maintainting an agile approach to accomodating changing business needs.
Matthew WebbCTO, Top Screen Media
Andreas MüllerE-Commerce Manager, Emma & Noah
Martin HanewaldCTO, Simply Legal GmbH
We're impressed with their professionalism and quick reaction times to issues and requests.
Miroslav AntonovCo-Founder, Spoon
Danny ShislerCTO, The Floorr
Divyansh OjhaFounder & CEO, Odd Bunch
We loved working with Grumspot! They created a custom app for our Shopify checkout that fixed our address issue perfectly. Their quick and effective solution made a big difference for us. Highly recommend!
Andreas MüllerE-Commerce Manager, Emma & Noah
Grumspot were exceptionally great to work with. They always offered their best advice and were readily available. I thoroughly enjoyed working with them and highly recommend them.
Yash RanadiveFounder, RealityShop
It has been a pleasure working with Grumspot, and we are extremely satisfied with their services. Their communication was exceptional, and their meticulous attention to detail in data gathering stood out. Grumspot consistently exceeded expectations in their deliverables, completing the project on time and providing unwavering support for any questions our team had. We highly recommend Grumspot for any Shopify Plus projects and look forward to collaborating with them again in the future.
Sam CutroniCEO, DataTools
Working with Grumspot was a pleasure. They were highly professional in their communications and the final work product, even under a tight deadline.
Adam BrecklerCo-Founder and Head of Product @ Better Health
05Testimonials
What it is like to work with us, in their words
Reviews on Clutch and in writing from the founders and managers we worked with.
06Questions
Questions fashion and apparel brands ask us
Tell us about your fashion store.
Get in touch
Send the URL and what is slowing it down. We will look at the collection page, the product page and the checkout before we reply.