The Wix to Shopify migration checklist

Updated 12 November 2026 · Grumspot

1. 01Count every recordNote the number of products, customers, orders, blog posts and reviews in the Wix dashboard. These counts are how you prove nothing was lost.
2. 02Export your URLsDownload the pages that get clicks from Search Console, plus the Wix sitemap. Wix puts products at /product-page/ and categories at /category/, and every one of them needs a redirect.
3. 03List every Wix app and Velo fileFor each one, write what it does and whether you still need it. Velo scripts sit inside the Editor and often carry shipping rules, product badges or a trade price list nobody wrote down.
4. 04Check where the domain and email liveIf the domain’s DNS is managed at Wix, copy the MX records before anything changes, so email keeps flowing on launch day. Your mailboxes stay with whoever hosts them now.
5. 05Set up payments earlyChoose between Shopify Payments, PayPal and Klarna and open the accounts in the first week. Account checks can take days, and a store that cannot take money cannot launch.

1. 06Rebuild the design in a Shopify themeThe Wix page builder does not transfer. The fonts, colours and page structure are recreated in an Online Store 2.0 theme, and the mobile layout gets fixed where it needs it.
2. 07Pull data through the Wix APIWix’s CSV exports are flat files built for re-importing into Wix. They lose formatting, media order and the links between records. The API keeps all three.
3. 08Restructure products with more than three optionsShopify allows three options per product. A Wix product with four or more is split into linked products, or the extra option becomes a line item property.
4. 09Import customers and order historyContacts and site members come across with addresses, marketing consent and their past orders, so customer service and returns work from day one.
5. 10Move reviews, blog posts and imagesReviews keep their ratings, names and dates. Blog posts become Shopify articles with internal links rewritten. Every image is re-uploaded to Shopify so nothing still loads from Wix.
6. 11Name a replacement for each appWix Bookings, Wix Loyalty, Wix Forms and Wix email automations each have a Shopify feature or app that does the job. Decide each one before launch, not after a customer asks.
7. 12Build the redirect mapEvery /product-page/ and /category/ URL gets a 301 to its new /products/ or /collections/ address. Meta titles and descriptions are carried across with them.

1. 13Compare the countsCheck products, customers, orders, posts and reviews on Shopify against the numbers you wrote down on day one.
2. 14Place a real orderBuy a product with each payment method, check the confirmation email, the tax and the shipping rate, then refund it.
3. 15Test the top URLs by handOpen the old address of each page that brings search traffic and confirm it lands on the right new page, not the homepage.
4. 16Run the final importRight before the switch, import the orders and customers that arrived on Wix since the first import.
5. 17Point the domain at ShopifyChange the DNS on a quiet day and hour for your store. The old site stops taking orders the moment the new one answers.
6. 18Send the password invitationsPasswords cannot move between platforms. Each customer gets an invitation to set a new one, timed with your launch announcement.

1. 19Submit the new sitemapAdd the Shopify sitemap in Search Console so Google finds the new addresses quickly.
2. 20Watch for 404s and order errorsCheck Search Console, the order list and the error logs every day for the first weeks, and add a redirect for every missed URL.
3. 21Keep the Wix plan until everything is verifiedDo not cancel Wix on launch day. Keep it until every count matches and the redirects hold, because you cannot go back for missing data once the site is closed.