What moves from Wix to Shopify, and what does not

Updated 12 November 2026 · Grumspot

1. Products and variantsWix product options become Shopify options and variants, with prices, stock, SKUs and images. Custom text fields become line item properties.
2. CategoriesWix categories become Shopify collections, with the product order kept where you set one by hand.
3. CustomersContacts and site members with their addresses and marketing consent.
4. Order historyPast orders with line items, totals, statuses and dates, attached to the right customer, so returns and support carry on.
5. ReviewsWix Reviews, or reviews held in Judge.me or Yotpo, with ratings, names and dates.
6. Blog posts and imagesPosts become Shopify articles with internal links rewritten. Product and gallery images are downloaded at full resolution and re-uploaded with their alt text.
7. Discount codesCoupons are recreated as Shopify discounts with the same codes.

1. Products with more than three optionsShopify allows three options per product. A product with four or more is split into linked products, or the extra option becomes a line item property. That is decided product by product before import.
2. Customer accountsThe account, the email and the order history move. The password does not, so each customer sets a new one from an invitation email.
3. SubscriptionsWix product subscriptions move to Shopify Subscriptions or Recharge with the next billing date kept. Whether subscribers must enter their card again depends on the payment provider behind the subscription, so that is checked before anything is promised.
4. Gift card balancesOpen balances are listed before launch, and you agree how each one will be honoured on Shopify.
5. Google rankingsRankings hold when every old URL redirects to the right new one and the titles, content and structured data come with it. Wix URLs change shape on Shopify, so the redirect map is not optional.

1. Passwords and saved cardsPasswords are hashed on Wix’s side and saved cards stay with the payment provider. Customers set a new password and enter their card once at the first Shopify checkout.
2. The Wix page layoutWix Editor and Wix Studio layouts cannot be exported. The same look is rebuilt in an Online Store 2.0 theme your team edits in the theme editor.
3. Velo codeVelo runs only on Wix. Each behaviour is rebuilt as theme code, a Shopify Function or a custom app.
4. Wix appsWix Bookings, Wix Loyalty, Wix Chat, Wix Forms and Wix email automations stay behind. Each one has a Shopify feature or app that takes over the job.
5. Wix PaymentsThe payment account does not transfer. Shopify Payments, PayPal or Klarna take over at the new checkout.