5Vera: one supplement, two markets, English and Arabic

Who 5Vera are

FiveVera make a daily supplement around Royal Sidr honey from the Doaan valley in Hadramout, Yemen, combined with black seed, ginger and vitamin C. It is encapsulated in a GMP-certified UK facility, tested by an ISO 17025 lab, and sold in the UK and Saudi Arabia.

The problem

One product, two markets, two scripts. The store had to sell in English for the UK and in Arabic for Saudi Arabia, with every page working right to left as well as left to right, and it had to convert on a cold visit from TikTok or Google. The honey has a provenance story worth telling, and the store had to tell it without slowing the path to the buy button.

What we built

A custom store built for RTL from the first line

We designed and built the theme for both directions at once rather than flipping an English layout afterwards. Every section, from the provenance timeline to the benefits grid, mirrors correctly in Arabic, and the UK and Saudi markets run as separate Shopify Markets with their own currency, language and domain path.

Conversion built into every step

The buy button follows the visitor down the page. The product section, the provenance story and the benefits each end in a way to order. The cart offers a subscription even when it is empty, so a visitor who is still deciding sees the monthly price before they commit to anything. Trust points, UK made, third-party tested, no fillers, no alcohol, repeat as a strip the way they do on the brand's own packaging.

TikTok Shop, Google and Littledata

The catalogue syncs to TikTok Shop and Google Merchant Center, so the product sells where the ads run. Littledata sits underneath to attribute orders correctly across both markets, which is the only way the team can tell which channel is paying for itself.

Results

• One store serving the UK and Saudi Arabia, in English and Arabic, left to right and right to left.
• A subscription offer that appears from the empty cart onwards.
• Selling through the storefront, TikTok Shop and Google Shopping with server-side attribution.

How it is built

Shopify with a custom bidirectional theme, Shopify Markets for the UK and Saudi Arabia, Shopify subscriptions, the TikTok and Google sales channels, and Littledata for tracking.