What moves from Squarespace to Shopify, and what does not

Updated 12 November 2026 · Grumspot

1. Products and variantsVariant attributes become Shopify options and variants, with prices, stock, SKUs and images.
2. Categories and tagsStore page categories become collections with real URLs. Tags carry over and feed Shopify’s filters.
3. CustomersCustomer accounts and contact profiles with their addresses and marketing consent.
4. Order historyThe order export with line items, totals, shipping, statuses and dates, imported as Shopify orders so returns and support carry on.
5. Blog postsThe WordPress-format export is converted into Shopify articles, with internal links rewritten.
6. Discount codesDiscount codes are recreated as Shopify discounts with the same codes.

1. Products with four or more attributesShopify allows three options per product. A product with four or more is split into linked products, or the extra attribute becomes a line item property. That is decided product by product before import.
2. Blog and gallery imagesThe blog export references images on Squarespace’s servers instead of including them. Each one has to be downloaded and re-uploaded to Shopify before the old site closes.
3. ReviewsReviews from Yotpo or Judge.me carry over with the product. For Squarespace’s own product reviews, what moves depends on what the account can export.
4. SubscriptionsSubscription products move to Shopify Subscriptions or Recharge with the next billing date kept. Whether subscribers must enter their card again depends on the payment provider behind the subscription, so that is checked before anything is promised.
5. Digital productsDigital products move to Shopify’s Digital Downloads app. The files are re-uploaded and attached to the right product.
6. Gift card balancesOpen balances are listed before launch, and you agree how each one will be honoured on Shopify.
7. Google rankingsRankings hold when every old URL redirects to the right new one and the titles, content and structured data come with it. Categories gain a real address on Shopify, which they never had on Squarespace.

1. Passwords and saved cardsBoth stay with Squarespace. Customers set a new password from an invitation email and enter their card once at the first Shopify checkout.
2. Fluid Engine layoutsPage layouts cannot be exported. The same look is rebuilt as Online Store 2.0 sections your team edits in the theme editor.
3. Code Injection and custom CSSInjected scripts and CSS run only on Squarespace. What they did is rebuilt in theme code your developer owns.
4. Squarespace Email CampaignsCampaigns and automations stay behind. The subscriber list moves with its consent, and Shopify Email or Klaviyo takes over the sending.
5. ExtensionsShipStation, Printful and QuickBooks connections are not copied. Each partner has a Shopify app that is connected fresh.
6. Abandoned cart recoveryThe Squarespace feature stays behind. Shopify’s abandoned checkout recovery or Klaviyo flows take over.